The Cava rebrand still isn’t working. Let’s celebrate!

“If you’re spending under £30, cava beats Champagne every time”

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Cava suffers from an image problem. Prestige. Dominance of the celebration market. And as a result, overpriced.

Also, the word champagne is synonymous with a celebrations, and try as we might, ‘sparkling wine’ always sounds like a downgrade.

Insert story about proposal and being upsold as they entered.